Experience first
See things through the user lens. Strive for VIP feeling in every interaction.
About us
Founded by Samuli "BAITO" Karppinen.
An ex esports pro turned into an entrepreneur obsessed to deliver results.
Our team
- Located in Europe and North America
- Trained community building specialists
- Shared core values, research and playbooks
- Veteran gamers playing co-op and multiplayer daily
- Samuli leads strategy, training and quality assurance
Core values
Because communities are built on trust.
Finnish integrity
Rooted in Finnish principles: our word is our bond. We only make promises we can keep.
Relentless
Pressure is a privilege. We face challenges with resilience.
Samuli Karppinen
- 5+ years community building for multiplayer PC studios
- 25k+ member Discord program leadership at peak
- 15 multi-regional tournament programs led
- 300+ gaming content creators activated
- Esports · Team Fortress 2: European champion as Captain Overwatch: Rank 1 on 2 Heroes · Valorant: Top 12 EU as Coach
What people say about Samuli
"Managed our player community, coordinated events, and fed player perspective back into development throughout the process. Valuable support when we needed operational capacity."Carl Schembri · Game Director · AMGI Studios
"Thorough in research. Strategy meetings were productive because comms were actionable. Strong Discord events and public-facing beats. Keeps promises and does not waste time."Skyhopper · Community Lead · AMGI Studios
"If you're looking for a professional service with someone that cares about what you want to achieve, I definitely recommend XPFIRST, and I look forward to working with them again in the future."Andrew Donnell · Community Manager · Makea Games · Supermoves
Ready when you are. Services and pricing.
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