Experience first
See things through the user lens. Strive for VIP feeling in every interaction.
Founded by Samuli
“BAITO” Karppinen
An ex esports pro obsessed with results.
- 5+ years community building for multiplayer PC studios
- 300+ gaming content creators activated
- 25k+ member Discord program leadership
- 100+ playtests organized for multiplayer games
- 15 multi-regional tournament programs led
- Esports · Team Fortress 2: European champion as Captain Overwatch: Rank 1 on 2 Heroes · Valorant: Top 12 EU as Coach
We are those players.
Staff have each sunk tens of thousands of hours into multiplayer PC games. Some went pro in team esports, some deep on speedrunning, all live inside Discord and Steam.
XPFIRST began as a marketing and user research service provider for multiplayer games in 2022.
Our community Discord started in 2023. Hosting 100s game nights alongside all of the playtests led to a deep understanding of multiplayer trends. We know whatsup before businessmen write about it on linkedin.
Team Roles
- Samuli "BAITO" head of publishing
- Matevz "TARZANČEK" content creators
- Teemu "PBF" game scout and janitor
- Micael "Skrew" user research and QA
- Rasmus "rGs" community management & events
- Contractors when speed is at risk
- Our community MVPs
Core values
Finnish integrity
Rooted in Finnish principles: our word is our bond. We keep our promises.
Relentless
Pressure is a privilege. We face challenges with resilience.
What people say about Samuli
"Managed our player community, coordinated events, and fed player perspective back into development throughout the process. Valuable support when we needed operational capacity."
"Thorough in research. Strategy meetings were productive because comms were actionable. Strong Discord events and public-facing beats. Keeps promises and does not waste time."
"If you're looking for a professional service with someone that cares about what you want to achieve, I definitely recommend XPFIRST, and I look forward to working with them again in the future."